C# in Depth

In the classic Steve Martin film, The Jerk, the main character, Navin, gets all worked up when his name shows up in the phone book:

Navin R. Johnson: The new phone book's here! The new phone book's here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin R. Johnson: Nothing? Are you kidding? Page 73 - Johnson, Navin R.! I'm somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity - your name in print - that makes people. I'm in print! Things are going to start happening to me now.

I'm not in the phone book, but my name is now in print!

Here is a picture of the back of C# in Depth, Jon Skeet's great new book (GO! Buy it!).

Do you see that? My name AND a quote. Things are going to start happening to me now.